From Puglia to your table US store
The countryside of Puglia

Our Story

About Us

Especially Puglia was born from a desire to shorten the distance between the red earth of Southern Italy and the tables of the UK. We aren't just a supplier; we are a movement rooted in the belief that food is a relationship, not a commodity. By bridging the gap between small-scale Pugliese farmers and conscious eaters, we ensure that ancient traditions don’t just survive, but they thrive in a modern world.

Roots in the Land

For our founder, Michele, Puglia wasn't just a region. It was the smell of tomato skins drying in the sun and the stain of olive oil on his grandfather’s hands. Growing up in the heart of the Italian countryside, he learned early that food is an anchor to time and place.

Michele founded Especially Puglia in 2014 to fix a broken system. He saw how traditional distribution erased the face of the farmer and the story of the soil. By creating a direct, transparent connection, he returned the power to the grower and the soul to the kitchen, ensuring that every bottle of oil or wine tells the story of the hands that made it.

"Today, that mission has grown into something more"

Grapes harvested at the vineyard
Masseria Pietra e Terra

Opening 2026

Masseria Pietra e Terra
Where It All Comes Together

Opening in 2026, Masseria Pietra e Terra offers four guest rooms, wine experiences from our own production, cooking classes with local masters, and the kind of unhurried welcome that comes from people connected to this land for generations.

Here, guests will harvest, walk vineyard rows, taste wine straight from the barrel, and learn to make pasta the way it's been made for generations. It's an invitation to slow down, connect with the land, and experience Puglia as it's meant to be lived.

This is your invitation to appreciate the natural foundations that make every Puglian experience exceptional.

Taste the land. Meet the makers. Share the story.

Visit the Website
01

Transparency

Direct relationships between you and the farmers who grow your food.

02

Sustainability

Supporting small farms that honor traditional, earth-conscious methods.

03

Authenticity

Bringing Puglia's genuine culinary heritage to your table, unchanged.

We don't follow trends.
We follow nature.

Spring

Pruning lessons in the vineyard

Summer

Long dinners under the stars

Autumn

The harvest—where guests become part of the crush

Winter

Candlelit tastings of wines aged to perfection

Four seasons. Endless ways to gather. Every visit, every bottle, every meal—an invitation to slow down and belong.

Every season offers a different way to belong. We practice mindful luxury — celebrating authentic flavors, traditional methods, and the quiet joy of slowing down.

How will you experience Puglia?